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Now is your time to learn how some messages go viral. Why some novels hit the NYT Best Seller list. Why dome blogs have thousands upon thousands of subscribers and yours only has your mom and dad.
This is what The Great Courses does. They find topics that people are interested in and they find the best professors to teach them.
This series is taught by Jonah Berger, Ph.D. at the University of Pennsylvania. He holds a B.A. in Human Judgement and Decision Making from Stanford University and a Ph.D. from Stanford Graduate School of Business. He has also been named one of the top five most productive researchers in marketing.
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Social Epidemics - Why Things Catch On
Word of Mouth - Powerful and Persuasive
Tracking Results - Big Data, Little Data
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